The shock-proof G-SHOCK watches quickly became the epitome of robustness, innovation and multifunctionality. At last, enthusiasts could keep their wristwatches on while skateboarding or riding their BMX bikes. Falls and knocks are no problem for the G-SHOCK. Whether for everyday use, playing sport or under extreme outdoor conditions, G-SHOCK watches have been genuine all-rounders and reliable companions in every situation for almost 35 years. Today, G-SHOCK has earned the privilege of being worn by men who are not willing to accept limits.